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. Follow up diligently. Show a can-do attitude and enthusiasm to work.Flexibility
Another intern cemented his acceptance into the general summer internship program early because he expressed a lot of flexibility in where he would be placed. Unlike other candidates who only knew about our most famous brands, this intern knew about our niche and specialty products and was just as excited to be placed there as in the popular groups. He was a born-and-raised city kid and ended up getting placed in a product whose demographic was rural and much older. That group was doubly impressed with him, not just because he was a great candidate to begin with, but because they appreciated his flexibility. In turn, his manager and colleagues made sure to give him substantive projects and a lot of mentoring, which put him on the top of the company radar for future work.
Don’t just go after the obvious opportunities and name brands. Many times, a willingness to be flexible and jump into lesser known opportunities can give you an advantage , especially at larger companies where getting in the door in any capacity can lead to more.
Relevant experience
While internships are structured for people early in their careers, the best candidates demonstrate relevant experience. This doesn’t mean a lot of experience, in terms of years, but relevant means that you can explain what you accomplished and how this would be helpful to the company. One intern got a double-digit increase over the base hourly rate and a plum placement at the flagship brand. The internship was for a digital initiative, and this intern had worked part-time during the academic year in website development. It was for a very different industry and type of company but her functional experience was relevant, and she demonstrated during her interviews that she knew enough (a lot actually) about our flagship brand so that the company felt very comfortable the lack of direct industry experience didn’t matter.
Don’t assume that your experience is too little to matter. Be prepared to talk about all of your previous roles, and know enough about the company you are targeting so you can draw a clear match between what you have done and what they need.
Unique expertise
The digital intern was hired for her past functional experience building websites. Another intern was hired for her unique expertise in communicating highly technical and scientific information to a lay audience. This intern was both a pre-med major and a published writer (for her school and community publications). She targeted divisions that could use that combination of skills and differentiated herself because of her unique expertise and her awareness of how she could contribute to the company. She got placed in a writing role for the science beat of one of the flagship brands.
Think about your unique expertise gained from elective courses, extra-curricular activities, or volunteer leadership roles. Think too about the companies you are targeting and how they can benefit from what you know. Don’t assume your value is obvious – emphasize your expertise in your cover letters and interviews.
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Overall business acumen
While the science writing intern shows that unique expertise is a differentiator, overall business acumen is also a desirable trait. One intern got a highly prized placement in the finance office of a flagship brand, even though his experience to date was in general retail jobs. However, for each of his part-time jobs, he showed a strong grasp of the business dynamics where he worked. For example, one of his jobs was concessions at a movie theater, and he talked about how by the end of his summer there, he could tell if it was a high-revenue day based on what had been selling and what stocks of cups and popcorn containers were dwindling. His attention to detail and understanding of the business environments he worked at impressed the finance group enough that they picked him despite a lack of finance-specific experience.
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When you talk about your experience, highlight the skills and insights you have learned. Don’t assume only certain types of jobs are worth listing on your resume or discussing at an interview.